Program Structure

The Core general management courses provide students with a comprehensive foundation in key executive disciplines, including Leadership, Finance, Strategy, Marketing, Economics, Entrepreneurship & Innovation, and Technology & Operations Management.

In addition to the core curriculum, students select one Elective course aligned with their professional interests and development goals. Electives are offered within the Faculty’s Executive Education portfolio or through selected partner Executive MBA programmes abroad (e.g., China, Switzerland), enabling both specialisation and international learning opportunities.

Each core course is delivered through a structured three-phase learning format designed to maximise engagement, application, and managerial impact.

1. Preparatory online session
Each course begins with a short online session in which the lecturer introduces the course objectives, key theoretical frameworks, assessment requirements, and practical expectations. Participants are assigned preparatory readings, case materials, and team-based projects.

2. Intensive in-person module
The preparatory phase is followed by a 3–4 day intensive in-person module focused on discussion, case analysis, guest lectures, and highly interactive executive learning. These sessions emphasise peer-to-peer exchange, critical reflection, and the application of concepts to real organisational contexts.

3. Team feedback and integration session
Approximately three to four weeks after the in-person module, participants take part in a short online session in which project teams receive structured feedback on their assignments. This phase supports learning integration, performance improvement, and knowledge transfer into professional practice.

This learning design ensures that core courses go beyond knowledge acquisition and foster strategic thinking, leadership development, and sustainable managerial impact.

The Skills Seminars are designed to strengthen the core competencies required for effective leadership in complex and dynamic business environments. They enable participants to translate managerial knowledge into confident action, sound judgment, and impactful communication.

The seminars focus on key executive capabilities, including decision-making, negotiation, communication, problem-solving, and the evaluation of qualitative and quantitative data.

Through simulations, role-based exercises, peer feedback, and guided reflection, each seminar offers an intensive in-person workshop that balances conceptual understanding, practical application, and individual development.

The Consulting Project enables students to address complex challenges and business opportunities in real organisational contexts.

Over a period of approximately five months, students work in multidisciplinary teams on projects commissioned by corporate partners, entrepreneurial ventures, or their own organisations. Each project reflects the scope and rigor of professional consulting engagements.

Project teams are supported by a dual-mentoring structure, consisting of a consulting theory introduction and an academic supervisor from the Faculty, ensuring analytical rigor and methodological soundness, and a client representative from the partner organisation, ensuring business relevance and practical applicability.

Together, they guide students through the full consulting cycle, from problem diagnosis and data analysis to solution design, validation, and implementation planning. Throughout the project, teams deliver structured interim outputs and final presentations to client organisations, enabling continuous feedback and alignment with stakeholder expectations.

The Consulting Project bridges academic learning and executive practice and serves as an advanced preparation for the Master Thesis or Business Project. It strengthens students’ strategic thinking, project leadership, and stakeholder management capabilities while generating measurable value for partner organisations.

Corporate Workshops provide participants with the opportunity to work intensively on real strategic challenges and business opportunities in close cooperation with partner organisations.

Approximately two weeks before the workshop, participants receive a detailed brief outlining the business problem or opportunity. Project teams define roles, analyse the context, and prepare preliminary hypotheses and solution approaches.

The preparatory phase is followed by a one-day intensive in-person workshop conducted on campus. During the workshop, teams collaborate directly with company representatives, validate their assumptions, deepen their understanding of the business environment, and refine their recommendations.

Each workshop culminates in a formal team presentation in which participants present their proposed solutions, strategic implications, and implementation considerations to company management.

Corporate Workshop emphasises:

• high managerial relevance and strategic complexity,
• openness and transparency of partner organisations,
• exposure to diverse industries and business models,
• team-based problem-solving,
• professional standards of executive consulting.

Participants are assessed based on the quality, feasibility, and impact of their team’s deliverables.

The International Field Trip to Vietnam provides students with first-hand exposure to one of Asia’s most dynamic and rapidly developing business environments.

Vietnam increasingly serves as a strategic gateway to Asian markets, offering unique insights into manufacturing, supply chains, innovation, digitalisation, and regional expansion.

During the field trip, participants visit selected international companies, meet senior executives and entrepreneurs, and analyse real business models, market entry strategies, and operational practices. The field trip is integrated with a dedicated course on international management.

Through company visits, expert sessions, and guided reflection, participants deepen their understanding of global business dynamics and strengthen their ability to operate effectively in international and multicultural contexts. The International Field Trip enhances strategic perspective, cultural intelligence, and global leadership capabilities, which are essential competencies for executives operating in an increasingly interconnected world.

The Reflections component is an important element of the Executive MBA programme and supports students in transforming learning into sustained leadership practice and organisational impact.

Reflections are designed to help participants critically examine their managerial experiences, strategic decisions, and leadership challenges in light of the concepts, frameworks, and insights developed throughout the programme.

Through guided individual and group reflection sessions, participants are encouraged to:

• assess their leadership style and decision-making patterns,
• evaluate complex organisational situations,
• identify development priorities,
• translate learning into concrete behavioural and strategic actions,
• strengthen self-awareness and presence.

Individual reflection sessions focus on personal leadership challenges, professional growth, and strategic direction.

Group reflection sessions bring together small peer groups to share experiences, discuss dilemmas, and test approaches in a trusted learning environment. These sessions foster collective intelligence, mutual accountability, and peer-based learning.

By systematically integrating reflection throughout the programme, participants develop the capacity to learn from experience, lead with greater clarity, and drive meaningful change within their organisations.

The Master Thesis or Business Project represents the culmination of the Executive MBA learning journey and integrates academic insight with practical business application.

Students apply the knowledge, frameworks, and leadership capabilities developed throughout the programme to a relevant managerial or entrepreneurial challenge within their organisation or business environment.

Each student may choose between two pathways:

Master Thesis
Focused on in-depth analysis of a selected management topic, combining theoretical foundations with empirical research and strategic interpretation.

Business Project
Focused on the design, implementation, and evaluation of a real organisational initiative, addressing a concrete business challenge and generating measurable impact.

Topics are identified and refined in close collaboration with an academic supervisor to ensure both academic rigor and practical relevance.

Throughout the writing process, participants receive structured guidance, individual mentoring, and professional feedback. The programme concludes with the successful defence and presentation of the project outcomes.

The Master Thesis / Business Project strengthens participants’ ability to think strategically, execute complex initiatives, and translate insight into sustainable organisational value.