Guests sharing their experience with marketing and advertising

It is always great to welcome guest speakers to our Executive MBA lectures. This time we had two guests in our Marketing Management class taught by Marek Novinský, one of our Faculty’s best teachers.

The first lecture was given by Libor Mertl of ComAp Group – one of the Czech world leaders you may never have heard of. The manufacturer of intelligent control solutions for power generation and energy management, enabling the world’s transition to sustainable energy, was founded some 30 years ago by a group of friends from ČVUT. Libor was one of them and he shared his experience of B2B marketing and how it differs from B2C marketing. He also talked about the way the start-up 30 years ago made it to the global elite, unnoticed by the big players. We wish we had more stories like this!

The second guest lecture was given by Jaroslav Malina, Chief Communication Officer from Publicis Groupe Czech Republic, who talked about the art and science of advertising. It helped to understand not only the history of the field, but also the way advertisers try to talk to us, using emotions rather than rational arguments. Even for people who think of themselves as primarily rational.

All in all, we are grateful to Marek Novinský for bringing such great and inspiring guests and look forward to more similar guest lectures.