Consumer behaviour

Expand your knowledge of consumer behaviour

The Module will provide the graduates on the one hand the management tools and possibilities of marketing and on the other hand the principles of the consumer behavior. This enables students to understand and to apply the marketing management theory and practical tools.

This course covers following issues:

  • Definition of Consumer Behaviour in Today´s World and its Importance for Marketing
  • Buying Behaviour and Consumer Decision Making
  • Psychological Factors in Consumer Behaviour (Perception of the Outside World, Perception of the Self; Motivation, Values; Learning, Memory)
  • Social Factors in Consumer Behaviour (Reference Groups and Consumer Behaviour; Economic Factors and Consumer Behaviour)
  • Culture and Consumer Behaviour

LECTURER: Luis F. Martinez

PARTICIPANT PROFILE: Managers seeking to expand their theoretical background and professional skills

REGISTRATION: 224 098 466,

FEE: 4 250,-  CZK per 1 course of two / person (incl. VAT)

CERTIFICATE: Certificate of attendance issued by the Prague University of Economics and Business

GET YOUR BONUS: Complete this course, enrol in the International executive MBA program and get the total price of this course deducted from the MBA tuition fee.