Entrepreneurship

Course content:

Business Concept Architecture:

• Exploration of existing conceptual differentiators in FMCG
• Transfer of brand concept principles to entrepreneurial concept development
• Definition & development of integrated concept architecture as base for conceptual entrepreneurship

Extended business plan

• Recognizing and managing filtering techniques as road blocks for business development
• Contextual frame conditions as business drivers
• Systemic marketing evolution from systemic theory
• Understanding of interactions in decision making between conscious and sub-conscious decisions
• Integrating of business concepts into entrepreneur’s business plan

Case study: “From start-up to f..k-up”

Connecting concept architecture, business plan, and leadership principles

• Sorting the clutter in omnipresent leadership development
• Value driven leadership, value driven organizations
• Push vs. pull strategies in an autopoetic environment
• Leadership principles within a growth-driven organization